You may already have a very special name, but I don’t think you should refuse to have another graphic logo with which to represent you or your Small Business, it’s a cool thing.
In the last article we recommended some simple design tools, this time we talk about how to design a logo for your own small business
Use the name of your small business
First you have to decide on the font in the logo, you can choose an existing font or if interested, you can design one yourself to make it your own unique presence.
A pure text might look a little flat, try to give him some thickness and it creates a three-dimensional effect. The font style should ideally be the same as the font commonly used in your small business
You can streamline the information and use initials as the body of the logo.
It doesn’t matter if it’s abstract, although it’s hard to see the initials clearly, but the meaning of the logo and the precise message are two different things, so don’t get too hung up on it.
We can try the three-dimensional effect we just mentioned, to enhance the perspective and sense of space, not limited to the plane, so that the composition of the initials seems to be good. In this way, we can use existing text or patterns to form various “initials” with symbolic meanings, and feel free to use our inspiration to achieve what we want to express.
In addition to the initials, we can also use “abstract graphics” as a creative idea, for example, we can find some characteristic or regular patterns in the name and change them to meet the expression of the meaning.
The more abstract a logo is, the easier it is for you to elaborate its meaning. We can create a graphic that looks satisfactory and then analyze it to explain its meaning.
We can also extract the features of the text for abstraction to complete the element creation. I can say that this logo expresses the process of graphic growth, I can also say that it is a spotlight, representing light and shadow, just be brave.
I can say that the logo is two sets of infinity symbols, I can also say that it is a symbol of communication and connection or something like that, as long as the graphic design is free enough, there is enough room for interpretation.
Express in graphics what your small business does
In addition to words and abstract graphics, we can also try to create a fusion of elements. I don’t have any suitable symbols either, because I deal with three models every day, and assuming the symbol is a cube, then fusing the initials with the symbols will give us this result.
If, like me, you or your small business doesn’t have a symbol that you feel comfortable abstracting, try creating a figurative symbol, like a portrait is a good choice, a division I kinda like, try a different style. Pixel style seems to look good too.
With symbols you can try graphic fusion using the previous method, for example, a normal handwritten logo looks like this, but if you go about writing it this way, you can compose your graphic with words. Of course the opposite is true, you can also use graphics to form words, both are good ways to create.
While the above is all about adding graphics to the image, we can also cut out some graphics from the existing image to create a clever allegorical effect. For example, the classic example is the FedEx logo, where the “x” is intentionally flattened so that the “negative” space forms the shape of an arrow, and when people find the little egg, they will think it is a very interesting logo, not just a few letters.
The way to express the symbolic meaning is also not only limited to static graphics inside the design of a dynamic logo is also a cool option.
It is important to design a logo that satisfies you, but this is only the first step, how to make people recognize it, remember your small business and evoke it is the real value of a logo.